f.reklame A/S is a sports management company working with some of the greatest sports personalities and with some of the world's leading brands, rightsholders and media companies. We have more than 50 years of experience in the business of sport, dealing with sports marketing, branding, sponsorships, PR & events and we are the oldest and most experienced company in the industry in Denmark. 

We specialise in four business areas: client management, sports sponsorships, sports events, and consultancy.

Our Team




f.reklame manages sponsorships, contacts, events  and PR for some of the greatest sports personalities. Among our stars are:


By entering into personal sponsorship with our clients Your company will not only achieve a visible and effective exposure but also engage with some of the greatest sports personalities. It is possible to use the stars as brand ambassadors, for i.a. different marketing initiatives, events, customer events and/or public relations.

Many of f.reklame's sports stars operate on the international scene, both for their sports but also doing lectures, marketing, ambassador events etc. The attention created hereby helps expand and create new opportunities. 



f.reklame has for more than 50 years organised a wide range of sports events. Through many years we have organised tennis in Denmark e.g. Copenhagen Open and Legends Live Tennis Gala where some of the greatest tennis legends have participated i.a. Björn Borg, John McEnroe, Boris Becker, Stefan Edberg. We have been co-organisers at Denmark's largest international Equestrian, which is held every year in Bernstorffsparken.

Also we have arranged a football match between Manchester United and Brondby, a talkshow ‘History of Legends’ with Sir Alex Ferguson, an international golf event 'Aon Private Masters - Denmark vs. Sweden' with golf stars like Thorbjorn Olesen, Thomas Bjorn and Henrik Stenson, Tsingtao Table Tennis Tour in unique surroundings in Absalon (former church) where table tennis legends like Michael Maze and Ma Lin were playing. In fall 2015 we were co-organiser on 'The Legends’ Vision' where Lin Dan, Taufik Hidayat, Lee Chong Wei and Peter Gade met in Denmark to promote the sport of badminton.

We are organiser of the race 'Run to the Beat - Powered by Bang & Olufsen' where You run 10k or half marathon and which ends in a big afterparty in form of a concert with big names. 

'Energi Danmark Champions Battle' was arranged in 2014 and 2015 where Serena Williams the first year met Ana Ivanovic and the second year the Danish tennis darling, Caroline Wozniacki. Also men's double and sensational Wimbledon winners, Frederik Loechte Nielsen, Jonathan Marray, Robert Lindstedt, Horia Tecau and Jean-Julien rojer, were part of the events.

Latest we were partners of GLORY 29 Copenhagen (kick-boxing), and a HBO Game of Thrones exhibition. In December 2017, EuroSwim 2017 will be the first sports event held at the new multifunctional arena in Copenhagen, Royal Arena, and f.reklame is the commercial partner of the event. 



For many years f.reklame has been consultants for various companies who want to optimise their sponsorships, marketing initiatives, customer care and public relations through and within sport. We have a great network nationally as well as internationally and with our expertise we can guide companies on how to generate brand exposure, increased awareness and inspire customer actions. 

Ole M. Frederiksen arranged the training camp for the Danish national team before the World Championships in Mexico in 1986. 

The most Iconic headband, Bjorn Borg's Tuborg headband, was an idea from the founder of f.reklame, Ole M. Frederiksen, in 1976. Ole consulted between Bjorn Borg, his management IMG and Tuborg. 

f.reklame worked as an consultant in the partnership between Brondby IF and Codan which started in 1992 and can be mentioned as one of the most iconic consultancy cases of f.reklame. Codan were on the Brondby shirts for 16 years. 

Also f.reklame were consultants for Grundfos in connection with their sponsorship for table tennis in China, advised Wonderful Copenhagen regarding sponsorships and events, and worked as consultants in connection with DBU and their sponsorship agreements with Tipico in 2016. 

f.reklame has helped to enable many exciting projects, see more here