Caroline Wozniacki - JBS Underwear


This fall Caroline Wozniacki reveals some of her most private moments away from the tennis courts when she launches her own underwear collection. The Caroline Wozniacki Underwear collection is designed with Caroline’s personal input to reflect her individual style and desired level of comfort. The line will be availbale worldwide in September 2012. The collection provides a glimpse into a more private and personal side of Caroline, as illustrated by the tag line 'This is me'.

'This is me'

The Caroline Wozniacki Underwear collection is made in collaboration with the Danish underwear brand JBS and includes both a cotton/lycra and a microfiber line.

The thoughts behind are, as Caroline puts it:


”A feminine lifestyle/leisure underwear collection for the girl that wants the good looks from fashion, a perfect fit for her body, and a quality that’s hard to beat. JBS was the perfect partner to accomplish that with.”

- Caroline Wozniacki


Selected partners will sell the quality products worldwide. The microfiber line consists of low hipsters, g-string, bra and top in solid colors. The cotton line consists of hipsters, low hipsters, bra and top in both solid colors and different patterns. Every year two new collections of the Caroline Wozniacki Underwear will be introduced.

The partnership was negotiated by Caroline’s agent f.reklame, President of Lagardère Unlimited’s tennis division, John Tobias, and Director of Talent Marketing, Drew LeMesurier.

Caroline Wozniacki, the year-end number one in the world in both 2010 and 2011, is the winner of eighteen WTA Tour titles including a WTA-leading six titles in 2011. At 21 years old Caroline is the youngest player in the WTA top 20.


About JBS

JBS Underwear is a Danish family owned company established in 1939 by Jens Bjerg Sorensen. JBS has always focused on producing world-class underwear in the most superior quality, and today JBS is Scandinavia’s leading underwear manufacturer in terms of size, revenue and popularity.


For more information 

Mads H. Frederiksen, CEO, f.reklame, + 45 33 12 72 44,