Casper Christensen - PokerStars Ambassador


The Stars Group Launched 'Stars £100 Million Challenge' World Cup Promotion on 2nd of May 2018.

The Stars Group launched the Stars £100 Million Challenge in connection with the 2018 FIFA World Cup in Russia. The campaign was a free-to-enter World Cup promotion across PokerStars, BetStars and PokerStars Casino which if awarded would be one of the largest prizes in sports betting history at the time. Up to £100 million (or local promotion equivalent) would be awarded for a prefect win-lose-draw prediction for all 64 World Cup matches, which ran from June 14 through July 15. 

Entry was limited to players based in the United Kingdom (excluding Gibraltar and Isle of Man), Denmark, Sweden, Norway and Finland. The CEO of The Stars Group said:


"This summer we're living up to our ambition of becoming the world's favourite iGaming destination by offering our customers the chance to win one of the biggest prizes in sports betting history.

"The Stars £100 Million Challenge will also allow us to become part of the enormous global betting interest in the World Cup and will make The Stars Group the place to be while watching the action this summer."

- Rafi Ashkenazi, Chief Executive Officer, The Stars Group 


The £100 Million Challenge was introducing The Stars Group’s first multi-brand ambassador, former cricket star and popular TV presenter, Freddie Flintoff. Freddie, who is a keen sports and poker fan, will represent The Stars Group across poker, sports and casino. Danish comedian and TV star Casper Christensen and Swedish celebrity chef Per Morberg was also featured in campaigns across the Nordic regions for the World Cup.



f.reklame was the one successfully negotiating the ambassador agreement between The Stars Group and Casper Christensen. 


For mere information

f.reklame, CEO Mads H. Frederiksen,, +45 28340724