EuroSwim 2017 and f.reklame in Stragtegic Cooperation


f.reklame was the commercial partner of the Danish Swimming Federation in connection with the European Short Course Swimming Championships 2017 in Copenhagen. The Championships took place from the 13th to 17th of December 2017 in the new multifunctional arena in Copenhagen. EuroSwim 2017 was the first sport event in Royal Arena.

The role of f.reklame was to help sell the sponsor rights that the Danish organiser possesses. At EuroSwim 2017 in Royal Arena two temporary pools were built; one for competition and one for warm up. Around the pool the 8000 spectators, that there were room for at this event, were be part of creating a fantastic atmosphere for the many swimmers, not at least for the Danish swimming darlings. 

When the European Short Course Swimming Championships was held in Denmark in 2013 Herning was the the host city for the impressive setup. Herning received a lot of positive feedback national as well as international especially for the TV production and the atmosphere in Jyske Bank Boxen. In 2013 Denmark won nine medals. 


”We possess some very attractive commercial opportunities in connection with EuroSwim 2017 therefore it is extremly important that we optimise them in the best possible way. We know that with f.reklame and their great experience and network we can maximise our sponsor rights opportunities."

- Mads Bang Aaen, Event Manager, European Short Course Swimming Championships 2017


EuroSwim 2017 was the first sport event in Royal Arena, and attracted 850 athletes from 40 different countries. The event was TV transmitted to more than 25 countries with more than 200 million TV viewers. 


”We are very proud of the coorporation with the Danish Swimming Federation, and happy for the confidence they are showing us. We very much look forward to being a part of this unique event in which we see a lot of opportunities, not at least the opportunities for exposure. With fantastic media coverage and Danish world-class stars on the programme there is a unique opportunity for Danish companies to reach great exposure, ativation of the brand and customer care."

 - Mads H. Frederiksen, CEO, f.reklame


For more information

Mads H. Frederiksen, CEO, f.reklame, +45 28 34 07 24,