f.reklame was partner on the event and handled all PR and marketing in Denmark for the event. Glory is the biggest kickboxing league in the world with wordwide events. Glory has been hosted in Forum Copenhagen in both 2016 and 2017. 

Founded in 2012, GLORY is owned and operated by GLORY Sports International (GSI), a professional martial arts organization and television content provider that maintains offices in Denver, Amsterdam, and Singapore. GLORY programming is seen in over 200 territories. GLORY kickboxing rules are comprised of a mix of several combat disciplines including Karate, Muay Thai, Tae Kwon Do and traditional Boxing. 

f.reklame handled all media and PR before and at the event, and made sure that the event was highly featured in all medias. 

f.reklame has focused on the target audience for the event, and then gathered a marketing and PR plan to fit these criterias. Furthermore we coordinated with the venue for a VIP setup at the event, that hosted several celebreties and sport stars.

Marketing package
The marketing package included adds in MetroXpress, Ekstra Bladet, big outdoor on Lyngbyvej, Facebook and radio commercials.

The event included Danish kickboxing star Niclas Larsen whom was higly profiled in the Danish media leading up to the event. He was featured in several articles and TV appearances. Articles was posted in BT, Ekstra Bladet and MetroXpress. Niclas was also featured in the national TV show "Go Aften Denmark" and the radio show "LIGA". This was an in all a massive PR coverage for a sport that is not that known in Denmark. 

Niclas Larsen on the TV-show Go aften Denmark

Article in Ekstra Bladet

Article in BT & MetroXpress:


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Mads H. Frederiksen, CEO