Manchester United - Dyrberg Kern

- Unique Coorperation


Manchester United one of the largest football clubs in the world and the worldwide Danish jewellery company Dyrberg/Kern entered a unique agreement in autumn 2009.

Dyrberg/Kern has designed a series of exclusive jewelleries specially made for Manchester United - bracelets, rings, necklaces, cufflinks and key rings are among the assortment which the 330 millions of Manchester United fans can buy on Manchester United's official home page and in their mega store in Manchester.

It is the first time that a Danish company designs products for Manchester United

f.reklame and Peter Schmeichel made the contact and started the cooperation with Manchester United. Peter Schmeichel and f.reklame are the link and sparring partner between Dyrberg/Kern and Manchester United and ensures that the cooperation works and constantly develops.


The world is changing and it is essential to be able to think differently and innovatively. A cooperation like this one with a football club is new for us but not far away from the way we normally do business. During the last 25 years we have been able to create success within jewellery for women because we lean on the constantly changing fashion.

"Five years ago we launched our first male collection - DYRBERG/KERN Men's collection. By launching a collection to the 330 millions of fans that are crazy about Manchester United we reach all the men out there who not only want to express their passion for Manchester United but who also want to show that they have stile. This is possible for them with our exclusive series for male specially designed for Manchester United in an interesting cooperation with the football legend Peter Schmeichel."

- Henning Kern, co-owner, Dyrberg/Kern


For more information

Mads H. Frederiksen, CEO, f.reklame, +45 28 34 07 24,