Peter Schmeichel - Tipico ambassador

Peter Schmeichel is world wide ambassador for Tipico. The main focus of the campaign has been to create awareness about the brand in Germany, Austria and Denmark. Therefore, the campaign also included former goalkeeper legends Oliver Kahn and Michael Konsel.


During Christmas 2014 the TV-commercials aired in the three countries and further TV- commercials were added in 2015 and 2016. Besides that, print and digital material has been created to fulfil the engagement from the three ambassadors.

The humorous commercials have created positive vibes, and by using national icons in all three countries the reach has been wide, not only for betting users. Jan Bolz, CEO from Tipico Ltd. is very proud to have Peter Schmeichel as an ambassador:


”Throughout his active career Peter Schmeichel was not only successful, he also had a reputation of being a true sportsman. Peter Schmeichel equals success, integrity and trust. These values also represent Tipico. We are very proud to have Peter as an ambassador.”

- Jan Bolz, CEO, Tipico Ltd.


Peter Schmeichel has a three year contract with Tipico ending in 2017.


For more information

Mads H. Frederiksen, CEO, f.reklame, +45 28 34 07 24,