Simon Kjaer - NordicBet Ambassador

The captain of the Danish national team, Simon Kjaer, will the next two years be the public face of NordicBet Denmark (2018-2020). 


Simon Kjaer whom during the summer will lead the the Danish national team on the pitch at the World Cup in Russia will the next two years be the NordicBet ambassador in Denmark. The agreement contains that the ironman of the national team will be the company's public face in TV commercials and other campaign activities.

NordicBet has for a long time been looking for the right profile for the Danish market. NordicBet's Danish CEO, Steen Madsen, is very excited about the agreement with Simon Kjaer:


 "Simon Kjaer is one of the biggest Danish football names. He is the captain of the Danish national team and has played in some of the biggest clubs in the world. He is a person who fights, leads and sacrifices for the team. Also he has a sparkle in his eye, which is important if you are to be a trustworthy ambassador for a brand in the entertainment industry. We are very much looking forward to the cooperation."

- Steen Madsen, Managing Director, Betsson Group Denmark

Simon Kjaer expresses likewise his excitement for the new cooperation:


 "It's an ambassador role where I'll be one of NordicBet's public faces. As in every other situation I'll enter this job very seriously and professionally. NordicBet is a brand I can vouch for; it's a serious company who is very experienced in the industry, and I'm looking forward to a great cooperation."

- Simon Kjaer, Player


NordicBet does not want to reveal when and how Simon Kjaer will be used in the marketing but it's not a secret that the company sees the Summer World Cup as a great opportunity to present their new ambassador. 

With this agreement Simon Kjaer joins a NordicBet ambassador corps, which also includes Mikkel Kessler. 


For more information

Mads H. Frederiksen, CEO, f.reklame, +45 28 34 07 24,