The Danish Football Association - Tipico
In 2015 Tipico and DBU agreed on a 2-year partnership, and f.reklame was the facilitator for this agreement.
Tipico is one of the biggest European betting companies and they have great experience with partnerships in the football industry. Tipico wanted to enter the Danish market and they saw a big opportunity in he Danish National Team:
"The Danish National team is the flagship of Danish football and together with its amazing fans the team is very popular, also beyond the Danish boarder. For Tipico this is a perfect partnership because it represents true sports spirit, passion and perfect football entertainment. Values that Tipico shares. Together with our Tipico ambassador Peter Schmeichel we have an excellent position in Denmark."
- Christian Gruber, Managing Director, Tipico Germany
Commercial Director in DBU Katja Mosegaard is also pleased about the partnership and is looking very much forward to the cooperation:
"We are very proud that Tipico has become an official partner. Tipico is an ambitious international brand with focus on football. Tipico has a strong goal to get closer to football fans. That is why this partnership is going to add more value to all Danish football fans through relevant fan activities."
- Katja Mosegaard, Commercial Director, DBU
The deal is worth 900,000 euro and the primary goal is to create more value for football fans through fan activities. Tipico also guaranties that they will always have the highest odds on a Danish win.