Magnus Carlsen, The World Chess Champion is Coming to Denmark

Energi Danmark Champions Battle 2019 ft. Magnus Carlsen


World Chess Champion, the Norwegian Magnus Carlsen, will play in Denmark for the first time since he won World Cup in 2013. The event, Energi Danmark Champions Battle 2019, is taking place on the 22nd of May 2019 in the Circus Building in Copenhagen. At this great event Magnus Carlsen will play against the newly crowned Danish chess champion.

The respected brain scientist, Peter Lund Madsen will be interviewing Magnus Carlsen about his character; the brain behind the global phenomenon. Through the interview, the audience will gain a unique insight into Magnus Carlsen’s fascinating life story and in the brain of the successful and popular Norwegian.

Throughout Magnus' career he has set numerous records and has impressed the world from a young age. He has held the World Cup trophy 10 times, 4 times in classic chess, 4 times in rapid chess and two times in quick chess which no one else has ever done. He had his breakthrough at the age of 13 when he came close to defeating the Russian legend Garry Kasparov.

Besides being 10 times world champion Magnus Carlsen is an entrepreneur, he has his own company PLAY MAGNUS and initiates many projects for the benefit of chess. He has been mentioned on Cosmopolitan Magazine's list over the top 100 sexiest men in the world, and on Time Magazine's list of the top 100 most important men in the world. He has been featuring in many campaigns and back in 2016 there was produced a documentary about Magnus Carlson, which was sold in 56 countries.


Great interest

Magnus Carlsen is a global phenomenon who attracts a lot of attention in the media and from sponsors. His appearance in the world championships in November 2018 set viewer record in Norway where more than 3 million people watched him win. From a sponsorship perspective Magnus Carlsen is very popular with his uniqueness and great personality.

For the Champions Battle 2019 Energi Danmark has secured the naming rights. Milestone, the world leading software company has entered their first ever sponsorship, as main sponsor. The main sponsorship is shared with Folkehuset Absalon, and Volvo is the official car sponsor of the event.

f.reklame experiences a fantastic interest for the event, Mads H. Frederiksen CEO says:


"We have been trying to organise this event for four years and now being able to announce it is fantastic. Even before the event is made public, we have a great sponsor interest. Magnus Carlsen is such an interesting person and with increased focus on what chess does for children and people in general this event is a unique opportunity for the sponsors and a wider audience.  The possibilities for sponsor activation are absolutely great."

- Mads H. Frederiksen, CEO, f.reklame



The evening starts with simultaneous chess where Magnus Carlsen plays against 25 selected people all at the same time – one move at the time with each individual player and then on to the next in a fixed order.

Folkehuset Absalon is host for a qualification tournament, which takes place on the 12th of May 2019. Up to 200 people can participate in the competition of the two spare seats for the simultaneous chess on the 22nd of May 2019 in the Circus Building.

If you want to compete for the two spare seats, please register at Folkehuset Absalons webpage:  or on their page on Facebook, where you also find the rules and programme. The participants in the tournament will be selected on a first come, first served basis.


Energi Danmark Champions Battle 2019 - Magnus Carlsen vs. the Danish champion 2019

Energi Danmark Champions Battle 2019 will be Magnus Carlsen vs. the newly crowned Danish Champion. The National championship will be settled, Easter 2019 in Svendborg.


Program of the evening
(Times may vary)

  • 17.30 Doors open
  • 19.00 Wallmans Show
  • 19.10 Simultaneous chess; Magnus Carlsen vs. 25 selected persons
  • 20.30 Break
  • 21.00 Live interview; Peter Lund Madsen and Magnus Carlsen
  • 21.45 Energi Danmark Champions battle 2019; Magnus Carlsen vs. National champion 2019
  • 22.45 The end

Ticket sale

Tickets for the event are available on from Wednesday 20th of March 2019 at 10 am. The prices are form 495 DKK + fee.


For more information

Mads H. Frederiksen, CEO, F. Reklame, +45 28340724,