THE MAN WHO BROUGHT THE MAJOR SPORTS STARS TO DENMARK
Ole M. Frederiksen founded f.reklame A/S in 1968. He is said to be the first person who started working professionally with sports in Denmark, both as an organiser of top sport events and as a manager for top sports stars.
Ole M. Frederiksen is actually educated as a sausage maker but even as a kid he showed great organisational skills and helped his neighbor, the Danish professional cyclist, Ole Ritter, on his way up to be a professional cyclist. A long cooperation between the two increased Ole’s interest for his talent and he decided to start his own agency; f.reklame located in Copenhagen.
Ole has been behind many major sporting events, sponsorships and he has been manager for many great sports personalities. You rarely see Ole M. Frederiksen at the events, he works behind the scenes and is lead by the words "stay in the background, it is not you who is selling tickets".
Ole's son, Mads H. Frederiksen, is now the CEO of f.reklame. They work in a close cooperation in order to create new exciting events and they are working closely with some of the most attractive sports stars.
Click on the categories below to see our events from previous years.