• BORN

    18 November 1963 (age 56)




    • * Danish & English Hall of Fame (2008,2003)
    • * UEFA Champions League champion (1999)
    • * UEFA Goalkeeper of the Year (1992,1993,1997,1998)
    • * IFFHS World's Best Goalkeeper (1992,1993)
Media interviews and branded assets with Peter Schmeichel generated the second highest opportunities to see for Carlsberg’s Euro 2016 campaign. Given that all interviews ran in key consumer and trade media titles, this represents a massive success for the campaign.

PETER SCHMEICHEL - Football Legend

One of the best goalkeepers of all time

Peter Schmeichel was one of the greatest goalkeepers in the world - if not the greatest. During his goalkeeping career, especially his time at Manchester United, he gained an enormous amount of international respect and admiration all over the world. The justification for this is clear when looking at the endless list of titles and acknowledgements he has compiled throughout his career.

Several football experts around the world have labelled Peter Schmeichel ‘The greatest goalkeeper of all time’. His colourful personality has made his remarkable drive and winning instinct shine through to spectators all over the world. This mentality has earned him a great deal of integrity on and off the field, and laid the foundation for his ability to take on the leadership role in some of the best football teams of the past decades. Peter Schmeichel was part of the Manchester United dream team, who in 1999 made sporting history by winning the treble (Champions League, Premier League and FA Cup).

After ending his glorious career Peter Schmeichel was presenter for the UEFA Champions League in Denmark, and has worked for i.a. BBC, CNN, BT Sport and Sky Sports.

Additionally Peter Schmeichel is a very popular speaker at many high profile events worldwide. He is hard working and with the experience he has gained in his role as a speaker and presenter both on TV and at live events.

Peter manages to make a positive impression on everyone involved; the organiser, spectators, customers, partners etc.

Courts is one of many who are very impressed by his professionalism, CEO for Courts says “Working with Peter is such a breeze as he is down to earth, good with our crowd and is very accommodating. He is extremely cooperative and always ensures that Courts branding and promotional objectives are met. Peter Schmeichel is a great brand ambassador and a great role model for Courts Young Lions and all aspiring youth.”

Today Peter Schmeichel has partnered up with Manchester United, Carlsberg, Barclays and Tipico.

If You are interested in hearing more about endorsement, personal appearance and sponsor opportunities please do not hesitate to contact CEO, Mads H. Frederiksen, mhf@f-reklame.dk, +45 28 34 07 24.



Career Highlights

National Team

  • 1 European Championship title (1992)
  • 129 National games - Danish record


Former Clubs

  • Manchester City (2002-2003)
  • Aston Villa (2001-2002)
  • Sporting Club Lissabon (1999-2001)
  • Manchester United (1991-2001)
  • Brondby IF (1987-1991)
  • Hvidovre IF (1984-1987)
  • Gladsaxe/Hero (1981-1984)


Brondby IF

  • 4 Danish Championship titles (1987,1988,1990,1991) 
  • 1 Cup title (1989)

Manchester United

  • 1 UEFA Champions League title (1999)
  • 5 Premier League titles (1993,1994,1996,1997,1999)
  • 3 FA Cup titles (1994,1996,1999)
  • 1 Football League Cup title (1992)
  • 1 Super Cup title (1991)


Sporting Club Lissabon

  • 1 Primeira Liga title (2000)
  • 1 Super Cup title (2000)



  • Danish Football Hall of Fame (2009)
  • Danish Hall of Fame (2008)
  • English Hall of Fame (2003)
  • UEFA Goalkeeper of the Year (1992,1993,1997,1998)
  • Danish Football Player of the Year (1990,1993,1999)
  • IFFHS World's Best Goalkeeper (1992,1993)
  • Danish Goalkeeper of the Year (1987,1988, 1990,1992)